Lauren Hopper is a seasoned professional with extensive experience in consumer insights and market research. At The Goodyear Tire & Rubber Company, Lauren serves as Senior Manager of Consumer Insights, focusing on driving consumer-driven business decisions through data-driven insights while collaborating with marketing and retail teams. Previously, at Altria Client Services, Lauren held several positions including Manager of Consumer and Marketplace Insights, where strategic research agendas were developed for actionable business insights. With a solid foundation in market information and consumer research, Lauren has successfully managed projects from concept to commercialization across various roles. Lauren's academic credentials include a BA in Economics from the University of Michigan and an MBA in Marketing from the Wisconsin School of Business.
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