Siddharth Parida

Siddharth Parida is the Head of Marketing at The Goodyear Tire & Rubber Company, where they currently lead marketing initiatives. Previously, they held various marketing leadership roles at Tata Sky Ltd, including General Manager - Brand & Media Head, where they oversaw brand strategy and media management. Siddharth also served as Head of Brand, Digital Marketing, Media & PR at Birla Opus, driving the business strategy for the company's entry into the paints market. Their earlier experience includes significant positions at Asian Paints and Amul, and they began their career as a Software Engineer at Infosys. Siddharth holds a Bachelor of Engineering in Computer Science and a PGDBM in Marketing from XLRI Jamshedpur.