Alexa Dornbos has extensive experience in analytics and measurement across various industries, including advertising and consumer insights. At Google, Alexa serves as Measurement Lead, focusing on activating marketing mix modeling studies and developing educational content for partners. Previous roles include Senior Analyst positions at Conversant and Nielsen, where Alexa managed performance measurement and consulted on advertisement effectiveness. Earlier experience includes work at IRI and Starcom USA, where Alexa contributed to data projections and media analysis. Alexa holds a Bachelor of Science in Marketing and Econometrics from the University of Minnesota, graduated magna cum laude.
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