Alicia Cheong

Alicia Cheong is a performance marketer with a strong background in data-driven marketing strategies aimed at driving sales. They have held multiple roles at Google Brands, including Account Executive, where they currently focus on Brand AI, YouTube Shorts, and Gen AI workstreams. Previously, Alicia worked at Essence, where they managed SEM campaigns and contributed to innovative practices. Alicia's early career includes experience as a Marketing and Business Development Executive at MetroResidences, where they significantly increased web traffic and ROI through strategic marketing efforts. They are pursuing a Bachelor of Business Administration with a focus on Marketing and Technopreneurship at the National University of Singapore.