Alisa Lemberg is a User Experience Researcher at Google, where leadership in developer-focused user research enhances internal experimentation and launch infrastructure. With over five years at Google, Alisa has contributed to tools that empower developers to optimize app performance and securely engage billions of users. Prior experience includes serving as Director at Fidelity Investments, establishing a survey research practice in an internal startup incubator, and running user research for Twitter's professional video tools. Alisa's earlier roles include a position at IDEO focusing on quantitative studies and UX support, as well as research assistant positions and freelance work. Alisa holds a BA in Sociology from Boston University and an MA in Industrial Design from San Francisco State University.