Alpha Chan has a strong background in social media analysis and programmatic media, with experience spanning over a decade in various prominent companies. Commencing a career as a Marketing Intern at Infocentrix, Alpha progressed to roles at SR7 Pty Ltd and DDB Sydney as a Social Media Analyst, before advancing to Adobe, where responsibilities included Account Associate and Account Executive in Programmatic Media. After contributing to the digital strategy at Essence as a Senior Planning Manager and Planning Manager, Alpha further developed skills at Google as a Programmatic Account Manager and currently serves as a Platforms Partner Manager. Alpha holds a Bachelor of Commerce in Marketing/Management from the University of New South Wales, complemented by initial education at Strathfield Girls High School.