Antonia Prieto Lafrentz is an accomplished professional with extensive experience in strategic leadership and brand management. Currently serving as Director, B2B at Google since January 2023, Antonia has also held roles such as Head of Industry and Interim Head of Strategy & Operations for US Retail. Prior experience includes a tenure at Procter & Gamble from December 2008 to July 2013, where Antonia worked as Senior Brand Manager for Oral Care in Argentina and Chile and as Brand Manager for Fem Care in Chile. Antonia is furthering professional development through an Executive Program at The London School of Economics and Political Science, supported by the Santander W50 Scholarship, and holds an Executive MBA with Cum Laude honors in Business Analytics from Babson College.
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