Archit Shorey

Archit Shorey has a strong background in marketing strategy, analysis, and data science, with experience at top firms. At Publicis Sapient, Archit performed data-driven analyses that improved customer conversion rates for a telecom client. Following this, Archit worked at The Marketing Store, where project contributions included retraining data science models and developing an automated insights generation model. Archit transitioned to Merkle as a Lead Analyst and later became the Principal Analytical Lead at Google. Archit holds a Master of Science in Business Analytics from the University of Illinois at Chicago and a Bachelor of Technology in Computer Science from Galgotias University, showcasing expertise in analytics and technology.