Ayushi Johari is a seasoned user experience researcher with experience at renowned companies such as BYJU'S, Wipro Digital, Swiggy, and Google. A Bachelor of Fine Arts graduate from the University of Delhi and a Master in Design from the National Institute of Design, Ayushi has developed diverse methodologies for researching user behaviors, particularly among Gen-Z and Millennials. Notable achievements include spearheading research for Byjus Tuition Centres, improving onboarding and in-class experiences, and leading user research initiatives at HDFC Securities to enhance financial product offerings. Ayushi's expertise extends to various sectors, contributing to projects in UX, product innovation, and design across multiple industries including telecommunications, food delivery, and home decor.
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