Banafsha Shaikh is a Client Partner at Google with over 9 years of experience in digital advertising and strategic marketing. Previously, they worked as a Media Planner at GroupM, where they conducted research on media plans and recommended ideal media mixes. Earlier roles included Quality Assurance Consultant at GEP Worldwide, focusing on automating quality assurance processes, and Account Manager for Doubleclick at Google, specializing in programmatic advertising for retail clients. Banafsha holds a Bachelor of Engineering in Electronics from Sardar Patel Institute of Technology and an MBA in Strategic Marketing and Communication from MICA.
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