Bas Baars

Bas Baars possesses extensive experience in field marketing within the technology sector, currently serving as Head of Field Marketing for EMEA South at Google Cloud since June 2018, after holding various roles including leadership positions in Benelux, Northern Europe, and acting for DACH. Prior to Google, Bas Baars accumulated over 15 years of experience at Mitel in various marketing and channel management roles, including Senior Channel Manager and Marketing Director for both EMEA and Northern Europe. Earlier experience includes a Marketing Manager position at Avaya for Benelux, with an interim role covering Spain and Portugal, and an account management role at Hemels van der Hart. Bas Baars holds a Bachelor’s degree in Commercial Economics/Marketing from HU University of Applied Sciences Utrecht.