Bassem Sawan

Bassem Sawan is a co-founder of Rooted Regimen and has held significant positions at Google, where they recently served as Head of Retail and E-Commerce for the Middle East and North Africa. They earned a Master of Business Administration from Harvard Business School, where they were a John McArthur Fellowship recipient and held the role of VP for the MENA Club. Prior to their MBA, Bassem worked at Procter & Gamble in regional brand management roles and at Bain & Company as a Case Team Leader, focusing on strategy and management consulting. Bassem holds a Bachelor of Engineering in Computer & Communications Engineering from the American University of Beirut.