Caroline Heylman has a robust background in research marketing and analytics, with experience at Google as a Research Marketing Science Lead from June 2020 to March 2024, where key contributions included developing client-facing testing frameworks and conducting meta-analyses to demonstrate the value of Google Ads features. Prior to Google, Caroline held various roles at IRI, including Revenue Growth Management Analyst and Analytics Consultant, where analytical expertise led to significant revenue growth opportunities for top CPG clients. Caroline's educational foundation includes a BA in History from Tulane University and a Master's in Data Science from the University of Virginia.
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