Chloe Wu

Chloe Wu has an extensive background in marketing analytics and measurement across various sectors, having worked for prominent companies such as TikTok, Meta, and Google. At TikTok, Chloe served as a Measurement Partner, collaborating with product teams to develop measurement solutions. As a Research Manager at Samba TV, Chloe led multi-vendor measurement studies, generating significant revenue and delivering strategic recommendations. With experience as a Media Strategist at First Media US, Chloe enhanced media channel expansion and A/B testing frameworks. In additional roles, Chloe has engaged in analytics strategy consultations for top-tier clients at Meta and has continued to advance expertise at Google and Snap Inc. in roles focusing on product lead and marketing science. Chloe's early career included positions as a Project Management Intern at The Agency RE and a Media Reconciliation Specialist at Oxford Road, where foundational skills in media reporting and client engagement were developed.