Chong Yu Tatt is a seasoned marketing research and analytics professional with extensive experience in data-driven insights and business improvement initiatives. At Grab, Chong served as Assistant Manager in both Marketing Research and Regional Market Research & Insights, conducting over 30 research projects to inform strategic decisions across various business verticals. Previous roles include Analyst and Consultant at Kantar Millward Brown, where expertise was applied in advertising effectiveness and brand equity research for notable brands. Most recently, as an Analytical Consultant at Google and formerly as an E-commerce Business Analyst at Heineken Malaysia Berhad, Chong has focused on leveraging data for digital transformation and strategic advantage through advanced analytics and reporting processes. Chong holds a Bachelor of Arts in Psychology from HELP University and has received high academic accolades throughout educational pursuits.
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