Covadonga Soto

Covadonga Soto has extensive experience in marketing, most notably serving as the CMO Google Iberia and Senior Marketing Director at Google from December 2020 to July 2023, where responsibilities included managing marketing for Spain and Portugal and acting as the EMEA Executive Sponsor for the Google Marketing Graduate Program. Prior roles at Google included Marketing Director for EMEA for Google Search and Consumer Apps and Global Marketing Director for Growth, where leadership spanned multiple regions and significant team management. Additional positions include Marketing Advisor for PLAYTOMIC, Digital Marketing Professor and thesis supervisor at ESCP Europe, and board member at Capital Energy. Early career experience includes roles as Head of Marketing B2C UK and Ireland and Marketing & E-commerce Director in Monster. Covadonga Soto holds an Executive MBA from ESCP Business School and completed a Marketing Academy course at INSEAD.