Daniel Raffe has extensive experience in search marketing and digital strategy, serving in various roles from Assistant Search Planner at Neo@Ogilvy to Head of Industry at Google Marketing Platforms. With a background that includes positions such as Senior Solutions Consultant at Adobe and Director of Programmatic Operations at Centro, Raffe has successfully managed large teams and developed strategic proposals for major clients like General Motors and Oracle. Key achievements include increasing social spend by 50% year-over-year, implementing an innovative internal trading desk for Kimberly-Clark, and enhancing campaign performance through data-driven insights across multiple brands. Raffe's career reflects a strong focus on optimizing search and digital marketing efforts, backed by a solid foundation in data analysis and client management.
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