Danielle Bartolo Perrella

Danielle Bartolo Perrella is an accomplished analytics and measurement leader with extensive experience in the tech and advertising sectors. Currently serving as Head of Data, Measurement, & Analytics for Government & Advocacy at Google since April 2018, Perrella leads a cross-functional team in formulating privacy-forward, AI-informed strategies and advanced measurement frameworks to enhance media investments. Previously, Perrella held roles at Google as Head of Measurement for Brand, Video & Programmatic and Principal Analytical Lead, providing strategic analytics consultations across various sectors. Prior to Google, Perrella was Vice President of Analytics at The Advertising Council, where a data-driven marketing analytics team was built, and served as Research Director, driving research strategies for nationwide campaigns. Perrella also contributed to academia as an Adjunct Professor at New York University and began a research career as a Graduate Research Fellow at the National Science Foundation. Educational credentials include a Master of Public Health from Columbia University and a dual Bachelor's degree from Cornell University.