Eduardo Maia is a Marketing Science professional at Google, where they lead data and measurement initiatives to provide strategic insights for advertisers. With a solid background in data analysis, Eduardo has previously held roles as Head of Analytics at IPG Mediabrands and Director at Analytic Partners, managing teams to enhance client engagements. They earned a Master's Degree in Financial Econometrics from the University of New South Wales and a Bachelor's Degree in Business Administration with a focus on Marketing from Universidade de Brasília. Eduardo's expertise lies in using data to solve complex problems and drive marketing optimization.
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