Eliana M. Martínez

Eliana M. Martínez is an experienced Localization Manager currently working at Google, focusing on Fitbit Marketing, and has been with Fitbit since December 2017 in various roles, including Senior Program Manager and Localization Program Manager. Eliana has successfully managed marketing localization programs across 34 locales and 13 languages, optimizing processes to reduce localization spend by 20% year-over-year. Prior experience includes serving as Localization Program Manager at Salesforce, executing comprehensive localization initiatives, and managing end-to-end project workflows. Early career includes project management roles at ISI Translation Services and internship experience at SimulTrans. Eliana holds an MA in Translation & Localization Management from the Middlebury Institute of International Studies and dual BA degrees in Romance Languages and Government & Politics from the University of Maryland.