Fernanda Murphy

Fernanda Murphy is an accomplished marketing professional with extensive experience in the digital payments and retail sectors. Currently serving as the Global Head of Payments & Retail Marketing for Google Play, Fernanda has previously held key roles at Amazon, where responsibilities included overseeing DSP Services and Payments as well as Acquisition Marketing. Prior experience at Citi involved positions such as Director of Marketing for Digital Payments and SVP Marketing for Digital Wallets and Ecommerce. Earlier in their career, Fernanda gained valuable experience at Moët & Chandon as an Associate Brand Manager and at HSBC as a Marketing Manager. Educational credentials include an MBA in Strategy and Marketing from Columbia Business School and a B.A. in International Relations from Centro Universitário Ibero-Americano.