Francesca Koense

Francesca Koense is a seasoned professional with extensive experience in data marketing and programmatic advertising. Francesca's career includes roles such as Data Marketing Analyst at Zevas Communications, where collaboration with Marketing and Sales teams led to effective lead generation for Google. Francesca advanced to Programmatic Specialist at Google, optimizing digital marketing campaigns and providing strategic insights, culminating in a Senior Programmatic Specialist position. Prior experience includes account management at Ogilvy & Mather, procurement support at PVH Corp. for Tommy Hilfiger and Calvin Klein, and administrative roles at American Express. Francesca holds a Bachelor of Business Administration from the International Business School at Hogeschool van Amsterdam, a Master's degree in Marketing from Dublin Business School, and has participated in various extracurricular activities during academic tenure, enhancing skills in communication and project management.