Greg Backstrom

Greg Backstrom is a seasoned product management professional with extensive experience in driving innovative solutions across various companies. Currently serving as a Senior Product Manager at Google since January 2018, focusing on Google Maps and Search, Backstrom previously held positions as a Senior Product Manager at SmartRecruiters, where significant integrations led to a 20% increase in applicant volume. Additionally, Backstrom has advised startups at Harvard Business School Startup Partners, contributing to over $150 million raised by participating companies. As the Founder of Snap Tailor, a successful e-commerce business, skills in coding and analytics optimization were leveraged to achieve high customer satisfaction. Early career development included a role as Product Manager at Boost Media, where leadership in a web app rebuild resulted in enhanced scalability and customer satisfaction. Backstrom holds an M.B.A. from Harvard Business School and has a background from the Massachusetts Institute of Technology.