Herman Khoo

Herman Khoo is a digital marketer with a decade of experience in both B2C and B2B sectors, specializing in media planning and operations, CRM, user personalization, and performance optimization. Herman has held key roles at companies including Grab, where they led user acquisition across Southeast Asia, and Razer, where they executed digital sales strategies for a global audience. Currently, Herman serves as a Performance Media Manager at Google, focusing on innovative digital performance campaigns. They hold a Bachelor of Science in Business from the University of London and a Diploma in Business Information Technology from Ngee Ann Polytechnic.