Hyunse Chang

Head of APAC, Google Play Points | Loyalty Marketing

Hyunse Chang is a seasoned marketing and business development professional with extensive experience in the technology and gaming sectors. At Google, Hyunse held key leadership roles including Head of APAC for Google Play Points, where responsibility encompassed consumer marketing campaigns across multiple countries in the region and collaboration with product and engineering teams to localize the loyalty program. Previous positions at Google included managing new business programs in Korea, Taiwan, and Hong Kong, as well as business development for Google Play Games. Prior to Google, Hyunse worked in global business development at Com2uS, maintaining relationships with major partners such as Google, Facebook, and Apple, and participated in promotional campaigns and game conferences. Early career experience includes an internship at Cheil Worldwide Inc., where contributions were made to retail shop design projects. Hyunse holds an MBA in Marketing and Management from Sungkyunkwan University and a Bachelor of Science in Marketing from Penn State University.

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