Jennifer Lien is a UX Researcher currently working at Google since October 2025, having previously served as the UX Research Lead at Away from November 2021 to October 2025, where Jennifer built and scaled the UX research function to influence product and design decisions. Prior experience includes roles as a Senior UX Researcher II and Senior UX Researcher at C Space from August 2018 to October 2021, leading qualitative and quantitative research for notable clients such as Google and Spotify. Jennifer also contributed to firms like Hill Holliday as a Brand Planning/Strategy Intern, and participated in the 4A’s Multicultural Advertising Internship Program as a MAIP Fellow. Jennifer holds a Bachelor of Arts in Economics and Film Studies from Tufts University and has also studied at SOAS University of London and Parsons School of Design.
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