Kai Leng Chia

Kai Leng Chia is an experienced professional specializing in IT business analysis and marketing analytics. Initial experience includes an internship at Great Eastern Life, where an analysis of business processes contributed to integration solutions. Subsequent roles include Marketing Analytics Manager and Senior Data Analyst at Expedia Group and Google, respectively, focusing on revenue generation and demand generation, particularly in video. With additional experience as a Senior SEM Specialist at Expedia, Kai Leng Chia managed paid search campaigns and utilized advanced analytics techniques for optimization. Educational qualifications include a Master of IT in Business (Artificial Intelligence) from Singapore Management University and a Bachelor of Science in Information Systems Management from the same institution, along with a brief study in International Management at Toulouse Business School.