Kate Shoda is an accomplished professional in digital insights and analytics, with a career spanning various roles in the advertising and media industry. Currently serving as a Global Product Lead at Google, Kate’s prior experience includes positions as Metrics Analyst at TMP Worldwide and Manager of Digital Insights and Analytics at Mindshare, where responsibilities involved managing teams, consulting clients, and utilizing data to inform strategic decisions. Kate has demonstrated expertise in leveraging analytics tools and methodologies to enhance media performance, foster client relationships, and deliver impactful campaign results. Educational background includes a degree in Advertising from the University of Illinois at Urbana-Champaign.
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