Layan Qazzaz

Layan Qazzaz is an accomplished Industry Manager at Google since March 2025, previously serving as Head of Digital Strategy & Planning at UM | Universal McCann GmbH from February 2021 to October 2025, where strategic media planning for major clients such as Mattel and Johnson & Johnson was executed. With a background in managing multimillion-dollar media budgets and successfully shrinking expenses while increasing ROI, Layan has also held significant roles at The Coca-Cola Company, Sporter.com, and various agencies including UM Worldwide and ZenithOptimedia Group I The ROI Agency. Layan’s educational credentials include a Master's degree in Business Administration from the University of Jordan and further studies at IAE Paris - Sorbonne Business School and the University of Amsterdam.