Lelia T.

Lelia T. is an accomplished marketing and data strategy professional with extensive experience in programmatic media buying and brand management. Lelia held the position of Marketing Manager at Citi, where responsibilities included executing tactical marketing campaigns for retail banking products and managing the annual marketing budget. Subsequently, Lelia advanced to roles at Essence, leading teams in programmatic media buying for significant clients like Google and Mars across the APAC region. In the current role as Integrated Media Manager at Google MediaLab, Lelia focuses on driving innovation in media strategies. Past experience at InterContinental Hotels Group involved enhancing brand standards and collaborating with stakeholders to improve operational efficiencies. Skills include effective communication and stakeholder management, complemented by expertise in AI and data strategy.