Nico Celedon has extensive experience in digital marketing and data analytics, serving in key roles such as Data Council Member at IAB Australia from February 2020 to July 2024, and Search Council Member at IAB México from August 2016 to August 2017. As CEO and Co-Founder of Semant.io from July 2014 to November 2015, Nico developed strategies for real-time social media monitoring. Other notable positions include Head of Data & Measurement for AUNZ at Google from April 2022 to February 2023 and Performance Max Lead at Google from February 2023 to April 2024. Additionally, Nico has engaged in academic roles as a professor for Master's programs at OBS Business School and ISDI. Educational qualifications include a Bachelor in Business Administration from Pontificia Universidad Católica de Chile, graduated with distinction, and a brief study in Economics at the University of Economics, Prague in 2006.
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