Nicole Netland is an accomplished UX design and research professional with extensive experience spanning multiple high-profile organizations. As a founding member of the Buy with Prime team at Amazon, Nicole established and directed a design team responsible for enhancing shopper and merchant experiences. In a prior role as Head of UX Design & Research for Transportation & Shipping at Amazon, Nicole led global initiatives that earned multiple industry innovation awards. Nicole has also held leadership positions at companies like Target, where innovative projects included the Store of the Future program and the first grocery delivery service test. With an early career in organizations like Best Buy, Google, and Vail Resorts, Nicole has consistently shaped customer experiences through strategic design and research initiatives. Educationally, Nicole holds a BA in English with a focus on Creative Writing and Applied Psychology from St. Cloud State University.
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