Rodrigo Carone

Rodrigo Carone is an accomplished professional with extensive experience in media effectiveness and digital advertising, currently serving as Global Director of Media Effectiveness at Google from June 2020 to September 2024. In this role, Rodrigo leads a team focused on video advertising measurement and cloud-based analytics, collaborating with Engineering/Product and Ad Sales to create innovative privacy-centric solutions for media buyers. Previous positions include member of the Video Advertising Committee at IAB Brasil and various roles at TV Globo, where responsibilities encompassed digital media planning, development of new online video ad formats, and implementation of ad spend tracking systems. Rodrigo holds an MBA in Digital Communication and Media/Multimedia from The Wharton School and an additional degree from ESPM Escola Superior de Propaganda e Marketing.