Royce Lawler

Royce Lawler has extensive experience in management and strategic operations, with a career spanning various prominent companies. Starting as an Armor Officer in the US Army from May 2003 to May 2008, Royce transitioned into consulting roles, including a tenure as a Management Consultant at Greencastle Associates Consulting from May 2008 to November 2011 and a Senior Associate at Point B from December 2011 to November 2013. At Nike, multiple roles included North America Brand Events Director and Marketing Capabilities Director, where significant contributions were made to the Nike Run Club and Nike Training Club programs and the development of a global marketing technology ecosystem. Currently, Royce serves as a Senior Strategy & Operations Manager at Google Brand Studio, following a brief role as Strategy & Operations Consultant. Academic qualifications include an MBA and a Master's Degree in Marketing Science from the Indiana University - Kelley School of Business, alongside a Bachelor's Degree in Behavioral Sciences and Leadership from the United States Military Academy at West Point.