Seffi Tsarfati has extensive experience in marketing and strategic partnerships, notably with Google from January 2021 to September 2023, serving as Agencies Lead, Head of Strategic Partnerships, and Head of Fintech. Prior to this, Seffi worked at Procter & Gamble from March 2017 to August 2018 as a Senior Brand Manager for Fabric Care, Home Care, and Fem Care, leading brand strategies for significant brands including Always and Tampax in Israel, the West Bank, and Gaza. Seffi also held roles as Market Initiative Leader and Business Analyst at Procter & Gamble, focusing on market initiatives and forecasting methodologies. Earlier experience includes serving as Industry Manager at Google from September 2018 to January 2021 and as Team Lead at Rafael Advanced Defense Systems from March 2011 to March 2013. Seffi holds a BSc in Industrial Engineering from the Technion - Israel Institute of Technology, earned between 2010 and 2014.
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