Serena Xie

Serena Xie possesses extensive experience in digital marketing and paid search across various industries, including Fintech and online education. Notable roles include Associate Manager and Manager of Paid Search at Acronym, where significant achievements include maintaining target CPA and implementing bid strategy tests resulting in notable improvements in conversion costs. Currently, as part of Google’s Product Strategy team, Serena focuses on defining go-to-market strategies for Performance Ads and shaping product development based on market intelligence. Previous internships include roles at Vera Wang and BBH China, contributing to impressive ROI and campaign strategies. Serena holds a Bachelor's Degree in International Studies from the University of Nottingham and a Master's Degree in Integrated Marketing from New York University, complemented by a Data Bootcamp credential from NYU Stern School of Business.