Shannon Lafferty

Shannon Lafferty is an experienced marketing professional with a focus on performance marketing and paid search. Lafferty has held key positions such as Performance Marketing Manager at Bark.com and Paid Search Lead at Just Eat Takeaway.com, where responsibilities included managing PPC strategies, overseeing SEO cannibalisation, and leading incrementality testing initiatives. Previous roles at Google as a Growth Manager and at ASOS.com as a PPC Executive and Assistant further complemented expertise in digital marketing. Early career experience includes a Digital Analytics Executive role at GlowMetrics, where Lafferty developed a comprehensive digital marketing plan and managed PPC campaigns. Lafferty holds a Bachelor of Science in Psychology and a Master's in Marketing from Queen's University Belfast, both with commendation.