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Shu Niu

Principal Engineer / Engineering Director at Google

Shu Niu is an accomplished technology professional with over 13 years of experience at Google, serving as a Principal Engineer and Engineering Director from January 2006 to December 2019. In this role, Shu Niu led creative efforts in Google Ads, focusing on ingestion, automation, insights, tooling, reporting, policy, and experimentation, particularly emphasizing the delivery of value through GenAI applications. Prior to this, Shu Niu contributed as a Software Engineer, developing frontend features and overseeing significant product launches, including Ad Extensions and Location Management. Educational qualifications include a Master of Computer Science specializing in Artificial Intelligence, Information Management, and Analytics from Stanford University, and a Bachelor of Software Engineering from the University of Waterloo.

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