Tara Hatfield

Senior Account Executive, Programmatic Media

Tara Hatfield has over a decade of experience in digital marketing and account management. Notable roles include Account Specialist at iProspect, where Tara established client relationships and optimized paid search campaigns, and Account Leader positions managing large-scale advertising for a major online travel company. At Yahoo, Tara led significant revenue growth and founded the Women-in-Tech NYC Chapter, while currently serving as Senior Account Manager at Google. With a strong educational background in Marketing and Psychology from Boston College and training from the 4As Institute of Advanced Advertising Studies, Tara is recognized for innovative strategies, team development, and delivering results that exceed business goals.

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Boston, United States

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