Trisha Patel, PhD, is an accomplished professional in the field of quantitative user experience research, with extensive experience at esteemed organizations such as Google, where roles included Quantitative UX Researcher for Search Ads, Geo Sustainability, and YouTube Ads. Prior to this, Trisha Patel served as an Associate Scientist at Aptima, Inc., a UX Researcher at Synchrony, a Statistical Analyst at AbbVie, and a Research Assistant at NASA Ames Research Center. Educational qualifications include a Ph.D. in Cognitive Science from the University of Illinois Urbana-Champaign and a Bachelor's Degree in Cognitive Science and Data Analysis from the University of California, Santa Cruz.