Tze Sam Goh is a marketing analytics professional with extensive experience in data-driven analysis and strategy development. Tze Sam Goh has worked with prominent companies including Meta and Google, currently serving as a Marketing Analyst - Media at Google since July 2022. Prior roles include Marketing Science Partner at Meta and various positions at MediaCom and Grab, focusing on business science and marketing analytics. Tze Sam Goh's expertise lies in attributing credit to business drivers and optimizing marketing investments. Tze Sam Goh holds a Bachelor of Science (B.Sc.) degree in Statistics from the National University of Singapore and participated in a student exchange program at Cornell University.
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