Wasfa Fatima is an accomplished marketing and financial analyst with diverse experience across multiple industries, including healthcare, banking, and technology. At Bayer, Wasfa launched a successful influencer marketing campaign for YAZ aimed at increasing awareness of contraceptive pills through advanced analytics. Wasfa held financial analyst roles at Habib Metropolitan Bank, GSK, and Pak Brunei Investment Company Limited, while also gaining wealth management experience at Standard Chartered Bank. At Alibaba Group, Wasfa advanced to senior associate, leading strategic initiatives for new business segments and managing P&L for a creator marketplace in South Asia. Currently, Wasfa is focused on AI/ML strategy and finance at Google. Educational qualifications include a Bachelor of Science in Accounting and Finance from the Institute of Business Administration and a Master of Science in Business Analytics from Carnegie Mellon University.
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