Yasser Rashid

Yasser Rashid is an accomplished leader in user experience design with extensive experience across various prominent companies. As the Head of User Experience at Google since August 2016, Yasser leads a multidisciplinary team focused on enhancing AI-driven search experiences for Android devices. Prior to this role, Yasser served as Senior Director of User Experience at Sonos, Inc., where responsibilities included enhancing user experiences across digital products and collaborating on new designs. Yasser's earlier positions include Creative Director at Frog, where international teams developed digital product concepts, and a significant tenure at the BBC, leading user experience for BBC iPlayer and various radio platforms. Educational credentials include a Master’s degree in Interactive Digital Media from Ravensbourne University London and a Bachelor's degree in Cultural & Media Studies from the University of the West of England.