Our famous beer began with a trip across Europe, when Goose Island founder (and unabashed beer lover) John Hall took a tour across the continent. Pint by pint, he savored the styles and selections of brews in every region, and thought to himself, “America deserves some damn fine beer like this, too.”

Craft brewing wasn’t widely known at the time, but upon return from his European sojourn, John set out to change all that. He settled down in his hometown of Chicago—a city perfect for craft beer, with rapidly evolving tastes and the largest system of fresh water on the planet. And then he got to brewing.

First he made some stellar beer. Then he invited his consumers in to watch his process at the brewery, bringing them behind the scenes every step of the way. The result was a new fascination with craft brewing, and beer that not only catered to people’s tastes, but challenged them as well.

That was back in 1988, and we haven’t slowed down since. By 1995, John’s beer had become so popular that he decided to open a larger brewery, along with a bottling plant to keep up with demand. 1999 brought even more growth, along with an additional brewpub, and today, what was once one man’s pint-filled dream has become the Goose Island empire you know and love.

Here’s where we tell you that in 2011, Goose Island Beer Company was acquired by Anheuser-Busch. Since then, we’ve continued to brew beer that we’re proud of and now we get to share these beers with our friends both nationwide and internationally. If you're ever in Chicago, we'd love for you to stop by the brewery and have a beer with us.



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Goose Island Beer Company

John Hall

Rob Siegler

Todd Ahsmann

The Marketing Team at Goose Island Beer Company is responsible for crafting and executing strategies that promote the brand and its unique beer offerings. They focus on experiential marketing, digital campaigns, and brand management to engage consumers and enhance brand awareness. By leveraging their passion for craft beer, the team hosts events, coordinates with brand ambassadors, and creates compelling narratives that highlight the brewery's rich heritage and innovative spirit.

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