Chris Alarcon

Chris Alarcon is an experienced marketing professional specializing in paid media and digital advertising. Currently serving as VP of Paid Media & Head of AI at Primer since August 2025, Chris previously held the role of Head of Paid Media at Tuff from January 2020 to August 2025, leading a team in managing significant advertising budgets across various platforms. Earlier career roles include Paid Media Team Lead and PPC Strategist at High Level Marketing, where campaign management involved strategic execution in multiple digital channels, and a Proposal Manager position at Value Payment Systems, LLC. Chris's background also includes digital marketing as a specialist at Twigby and a marketing coordinator role at Value Payment Systems, LLC. Chris holds a Bachelor’s Degree in Business Administration with a focus on Marketing from Belmont University.