Michael Banawa

Michael Banawa is an accomplished professional in eCommerce strategy and optimization, currently serving as the Director of eCommerce Strategy & Optimization at GoPro since August 2021, after holding the position of Associate Director at the same company. Prior experience includes roles at Barnes & Noble, Inc. as a Senior Manager of Digital Strategy and Manager of Pricing & Analytics from January 2017 to August 2021. Michael's career began at AT&T, where a decade of experience included positions as Senior Strategic Pricing Manager, overseeing a team of Strategic Pricing Managers, and leading pricing initiatives for various business telecommunications services. Michael holds a Bachelor of Science in Finance from Rutgers University, earned in 2004.