Garrett Potter

Garrett Potter is an experienced finance executive currently serving as CFO and COO at goPure Brands since March 2023, contributing to the rapid growth of this clean skincare brand. Previously, Garrett held similar roles at Drink Monday, Inc., where strategic fundraising efforts were key, and at Vessel, guiding the company through significant expansion and acquisition. As Chief Financial Officer at SKLZ, leadership of a 10-person team led to a successful acquisition, while at HYLETE, Garrett oversaw fundraising and a Reg A IPO for a startup in lifestyle apparel. Early career experiences include private equity roles at Steelpoint Capital Partners and M&A advisory at Shoreline Partners, alongside a strong educational foundation with an MSA and BS in Accounting and Finance from San Diego State University.