Rose-Marie S. has over 15 years of work experience in the field of sales and marketing. Rose-Marie began their career as a Communication Marketing Freelancer in 2004, taking on television contracts and freelance projects in event marketing, animation, sponsorships, and promotions. In 2013, they became an Agente en Communication for the MRC de La Vallée-de-l'Or, where they were responsible for developing public relation strategies and community affairs, as well as managing and launching the new image and visual identity of the MRC. In 2015, they joined GOrendezvous as an Account Manager, where they were in charge of every touch point with customers and their whole journey, from sales to marketing. Rose-Marie also built key automated marketing programs such as the welcome program (30 days free trial) and onboarding program. In 2016, they began working for Cogeco Connexion as a Marketing Campaign Manager, Business Solutions and Associate Manager, Communication Marketing. In this role, they oversaw end-to-end B2B marketing campaigns for ON and QC markets, managed the integrated marcom strategy between online and offline channels, and developed A/B testing via email to maximize conversions. Rose-Marie also worked as a Digital Marketing Consultant and Freelancer - Content strategist and Web copywriter for La plume Web. From 2019 onward, they have held the roles of Director of Sales And Marketing and Head of Growth Marketing at GOrendezvous.
Rose-Marie S. completed a Graduate Diploma in Management from HEC Montréal in 2015. Prior to that, they obtained a Bachelor's degree in Communication, relations humaines from Université du Québec à Montréal in 2012. Rose-Marie also attended Université de Montréal for a year in 2009-2010 to study Communication et politique. Rose-Marie S. also has certifications from Google, including the Google Ads Display Certification and Google Ads Search Certification, both obtained in February 2020. Additionally, they have a Gouvernance Créatrice de valeur - Jeunes administrateurs Sports et Loisirs certification from Institute for governance (IGOPP), obtained in March 2022. Her education history began at Collège Regina Assumpta.
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