Joanna Taylor

Joanna Taylor is an experienced brand marketing professional with a diverse background spanning several industries. Currently serving as a Non-Executive Director at Gorilla in the Room, Joanna provides strategic advice on brand positioning within a complex market. Joanna founded Jo Taylor Brand Ltd, a consultancy specializing in sports, and has advised notable clients such as Peloton and Rocket Sports Management. Previous roles include Global Head of Brand Marketing at Wiggle, where Joanna successfully developed customer-centric brand strategies, and Brand Communications Consultant at Fat Face, where Joanna led key brand initiatives and CSR programs. Joanna has also been Managing Director at Watermark Communications and held various positions at Virgin and The Body Shop, showcasing a strong track record in brand development and consumer engagement. Joanna holds a BSc in Geography from the University of Plymouth.