Göteborg & Co
Louise Parra Karlander currently serves as Enhetschef Inhouse at Göteborg & Co, a position held since February 2020. Prior to this role, Louise held the title of Head of Marketing at Plan International Sweden, overseeing marketing and fundraising efforts from private individuals from August 2011 to February 2020. Previous experience includes working as an Account Director at Great Works and as a Nordic Account Director - Consultant at Accenture Marketing Sciences, among other positions in marketing and account management. Louise's educational background includes an MBA from The University of Edinburgh and a Diploma in Marketing from IHM Business School, complemented by studies at Berghs School of Communication and Enskilda Högskolan Stockholm.
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Göteborg & Co
The mission of Göteborg & Co is to get more people to discover and choose Gothenburg. We do this through wide-reaching collaboration, by leading and promoting the development of Gothenburg as a sustainable destination, so that everyone who lives and works here benefits from a growing hospitality industry. Göteborg & Co is the parent company of the Tourism, Culture & Events cluster, which includes Liseberg, Got Event and Göteborgs Stadsteater. Göteborg & Co is a municipal company, City of Gothenburg.